William Kunhardt - A successful Classical music conductor who also runs ‘The London Feast’ - an immersive secret dining experience in London

November 8, 2018
00:0000:00

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This was my favourite interview so far and I think you will really like it! Will Kunhardt is a fascinating guy…. A classically trained violinist who wanted to be a conductor and got his start by putting on his own concerts instead of waiting to he hired.

Will parlayed that into founding his own Orchestra (called the Arensky Chamber Orchestra) then co founding a company to run a series of epic ‘Immersive Experiences’ in London, including one coming up in December 2018 called The Great Christmas Feast..a ‘secret dining experience’ experience based around Charles Dickens ‘Christmas Carol.’

We talk a lot about how Will still remains creative and works as a musician and composer while retaining full control over his creations and running a profit making business.

On the interview we talk about:

  1. How Will got his start as a classical music conductor by putting on his own events
  2. How becoming a conductor is more competitive than becoming a premiership footballer
  3. How Beethoven, Mozart and Wagner were hardcore promoters and hustlers
  4. How Will founded his own orchestra
  5. How Will had to get good at getting Government arts funding for his orchestra to survive
  6. How he co founded an events company The Lost Estate to put on immersive experiences, including The Great Masked Ball, based around Swan Lake
  7. How Will promoted their events almost exclusively using Facebook ads, which he taught himself despite not being a Facebook user.
  8. How the ‘Immersive Experience’ events category is a huge and growing one
  9. The influence of the ‘Four Hour Work Week’ book by Tim Ferriss on both our businesses
  10. How Dickens ‘The Christmas Carol’ essentially rebooked Christmas and gave us many of the traditions we still enjoy today
  11. The level of analysis Wil does for his events. Thinking at every stage how will this make the attendee feel.
  12. Gary Vaynerchuks phrase ‘Clouds and Dirt’....how it’s important to get into the high level vision to produce something amazing, while still getting into the nitty gritty logistics to make an event work

 

I hope you enjoyed the podcast as much as I enjoyed talking to Will and if you did please leave us an iTunes review it really means a lot to us !

Finally please join our Facebook Community of #eventprofs to keep the learning going

And get in touch with me via dantaylor.me

This podcast is brought to you by www.eventsframe.com - Effortless ticketing and attendee management with NO ticket fees. Email dan@eventsframe.com with the subject line ‘PODCAST’ for a special discount code.

Visit https://www.thelostestate.com/ for more information on William Kunhardt and if you can get to London anytime in December then I can’t recommend highly enough to check out The Great Christmas Feast.

 

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‘How to sell your event’ with Steve Monnington from Mayfield Merger Strategies

November 1, 2018
00:0000:00

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This podcast is brought to you by www.eventsframe.com - Effortless ticketing and attendee management with NO ticket fees....Make the switch from Eventbrite today. Email dan@eventsframe.com with the subject line ‘PODCAST’ for a special discount code.

It’s something every event producer thinks at one time….  “I’d love to sell my event.” But is it even possible, and who would buy your event?

On this week's episode of ‘The Events Podcast’ I spoke with Steve Mornington from Mayfield Merger Strategies. Steve is a ‘business broker’ for selling events, and his company handles the  whole ‘Merger & Acquisition’ process.

This is an amazing interview for anyone who may be thinking about selling their event in the future. Steve is super knowledgeable on this topic and handles multiple millions in dealflow each year. On the interview we get into:

  1. What type of events are the easiest to sell
  2. The difference between ‘Conference businesses’ and ‘Exhibition businesses’
  3. When to sell your event
  4. How to sell your event
  5. Who is buying events right now
  6. The role of private equity companies in events
  7. How many times profit do events sell for
  8. What the sale process looks like
  9. Does the seller have to be involved in future years?
  10. What is the outlook like for selling your event in the next few years?
  11. The importance of travel when running a global business

I hope you enjoyed the podcast and if you did please leave us an iTunes review it really means a lot to us !

Finally please join our Facebook Community of #eventprofs to keep the learning going

Get in touch with me via dantaylor.me

You contact Steve through his website or connect with him on Twitter. Check out also the link below:

How much is your exhibition worth?

 

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Running ‘Coworkation’ and ‘Freedom X Fest’ with Stuart Jones

October 23, 2018
00:0000:00

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This podcast is brought to you by www.eventsframe.com - Effortless ticketing and attendee management with NO ticket fees....Make the switch from Eventbrite today! Email dan@eventsframe.com with the subject line ‘PODCAST’ for a special discount code.

On this week's episode of ‘The Events Podcast’ I spoke with Stuart Jones. Stuart runs a series of entrepreneurial retreats in cool locations called coworkation and just ran his first conference Freedom X Fest in the Spanish Pyrenees which lasted 6 days and had over 400 attendees!

Stuart came to Europe from Australia as a backpacker and started off in Spain where he had a lot of adventures; from turning his apartment into a ‘pop up hostel’ to running pub crawls then guided trips to Oktoberfest amongst other destinations.

Stuart focussed on getting a good database of companies selling products to the digital nomad/location independent community in order to get them to co promote his events and/or become sponsors.

Stuart maintains an active Facebook page which has over 18,000 likes and shares a lot of photos and content there to build interest in his events. He talked about how he uses YouTube and Instagram to promote his events as the cool locations lend themselves well to this type of visual marketing.

I hope you enjoyed the podcast and if you did please leave us an iTunes review it really means a lot to us !

Finally please join our Facebook Community of #eventprofs to keep the learning going

You can email me at dan@eventsframe.com

Get in touch with me on social or book a chat via dantaylor.me

More info about Stuart is below:

https://coworkation.com/

Stuart has been a Location Independent Entrepreneur over the past 15 years.  He has founded several location specific event companies in Barcelona, yet his passion for travel and unconventional work practices fuelled his desire to create a truly lifestyle-based business model.  An avid 'future of work' enthusiastic and itinerant traveller, Stuart brings his is experience of the location independent lifestyle with Coworkation, curating Travel Inspiration & Professional retreats for entrepreneurs and creatives.

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'The Events Podcast' gives you tips, tricks and tactics to run profitable and stress-free events!

Hosts Dan Taylor and James Sayer (who run over 300 events a year) talk with event professionals each week to find how they plan, promote and execute their events.

We discuss everything; from hosting community meet-ups , to running conferences, meetings, trainings, trade shows, concerts and more.

Check out our a free trial of our sponsor www.EventsFrame.com for the best value ticketing and attendee management solution on the planet. Email dan@eventsframe.com with the subject line 'PODCAST' for a special discount!

We love to hear from listeners so if you have any questions or comments on the podcast please email us.

Subscribe on iTunes (new episodes every Friday)
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Running residential retreats for entrepreneurs across the world with Chris Reynolds

October 16, 2018
00:0000:00

Listen on: iTunes / Podbean / Stitcher / Spotify / YouTube / Sign up for our newsletter for more info on getting you started running amazing events.

This podcast is brought to you by www.eventsframe.com - Effortless ticketing and attendee management with NO ticket fees....Make the switch from Eventbrite today! Email dan@eventsframe.com with the subject line ‘PODCAST’ for a special discount code.

On this week's episode of ‘The Events Podcast’ I spoke with Chris Reynolds from The Business Method. I was lucky enough to be interviewed on Chris’s podcast so it’s great to get him on ours.

We are both part of an entrepreneurs group called the ‘DC’ and have met in person a few times but I didn’t know much about his background so it was cool to dig in and talk about his background and how it led to his events.

Chris ran charity projects in Costa Rica, Peru and Africa where he got a taste for running live events. This led him to run ‘The Entrepreneur House’, a productivity focused residential retreat in multiple cities including Barcelona and Chiang Mai. Chris started off running his events over two months which is a pretty herculean feat!... but has now reduced it down to 10 days.

Chris travels full time with is girlfriend although he likes to stay in one place for several months at a time and told me the term ‘slowmad’ which I hadn’t heard before to describe this lifestyle.

Chris is a Podcasting machine and he’s produced close to 400 podcast episodes that I can find! Podcasting is a major sales funnel for his events but we discussed about how this is a long term proposition and you need to really enjoy it. The second major sales funnel is posting in forms and groups that Chris is a part of. Chris shares his content widely on social media (Reddit, Facebook, Twitter, Instagram) and this also helps with attendees but no one platform worked especially well for him.

Along with the events Chris runs productivity coaching and the podcast also helps him get new clients for this.

In terms of the logistics of the events Chris makes it a super casual format with fixed sessions then free time in between and the attendees often organise trips etc by themselves. Chris gets involved to make sure everyone is having a good time and to keep the group dynamic good, although with the kind of people he attracts it’s always a friendly crowd.

I hope you enjoyed the podcast and if you did please leave us an iTunes review it really means a lot to us !

Finally please join our Facebook Community of #eventprofs to keep the learning going

You can email me at dan@eventsframe.com

Get in touch with me on social or book a chat via dantaylor.me

More info about Chris is below and you can get in touch with him via his website below

https://www.thebusinessmethod.com/

 

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From the ‘Business of Software Conference’ to running ‘The Marketing Meetup’ with Joe Glover

October 10, 2018
00:0000:00

Listen on: iTunes / Podbean / Stitcher / Spotify / YouTube / Sign up for our newsletter for more info on getting you started running amazing events.

This podcast is brought to you by www.eventsframe.com - Effortless ticketing and attendee management with NO ticket fees....Make the switch from Eventbrite today ! Email dan@eventsframe.com with the subject line ‘PODCAST’ for a special discount code.

On this week's episode of ‘The Events Podcast’ I spoke with Joe Glover from The Marketing Meetup and it was a really interesting chat. Joe started off doing marketing for the ‘Business of Software Conference’, which is a big deal for the SaaS community, where he ran the marketing for the UK and USA conferences.

They were lucky in that one of the founders was Joel Spolsky who already had a huge audience and this always makes promoting an event 10x easier. Their main marketing method they used was recorded videos of all the speakers at the conference and releasing them gradually throughout the year, with email opt in (using Wistia). Once they had email addresses they then marketed the conference via an email sequence.

We discussed event location and how they went for the approach of keeping the same venue so it had a familiar homely feel that attendees wanted to make a regular part of their year. I have mixed feelings on this as sometimes a new venue or new city each year keeps the conference feeling fresh.

Moving on Joe founded The Marketing Meetup as an event in Cambridge to meet other marketers and had 30 people to the first event. He promotes with Meetup.com and LinkedIn (adding friend requests).

Joe monetises the event with sponsors,. He drew up a list of companies, then approached the CEO (again on LinkedIn). He made the events monthly and holds the event at a sponsors offices so no fees and another sponsor pays for drinks. He has a Facebook community which he has to approve members and he finds this is really useful.

Joe has now started a ‘franchise’ model for other cities where other people run the events and find the sponsors and keep 70% of the revenue. ALso rally interesting that Joe does all this while working a full time job

I hope you enjoyed the podcast and if you did please leave us an iTunes review it really means a lot to us !

Finally please join our Facebook Community of #eventprofs to keep the learning going

You can email me at dan@eventsframe.com

Get in touch with me via dantaylor.me

More info about Joe is below and if you’re into marketing he’d love to her from you

@josepheglover

joe@themarketingmeetup.com

themarketingmeetup.com

 

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From being a PE Teacher to speaking and running events across the world with Adam Llevo

October 3, 2018
00:0000:00

Listen on: iTunes / Podbean / Stitcher / Spotify / YouTube / Sign up for our newsletter for more info on getting you started running amazing events.

This podcast is brought to you by www.eventsframe.com - Effortless ticketing and attendee management with NO ticket fees....Make the switch from Eventbrite today! Email dan@eventsframe.com with the subject line ‘Podcast’ for a special discount code.

On this week's episode of ‘The Events Podcast’ I was spoke with Adam Levo from mradampe.com . It was a really interesting chat and relevant both to teachers and employees looking to start speaking at conferences and running their own events.

Adam started as PE Teacher in the UK before heading off for some world travels and working in International Schools in Shanghai and Saudi Arabia.

Adam’s main advice for teachers and others looking to speak at conferences is to build a solid online presence and start sharing content, specifically posting all your presentations on Twitter and your blog. Also all his blog posts have a ‘call to action’ where he looks to get an email address, for example buy giving away an eBook or some content.

Also we discussed about not being greedy up front :) Adam picked the conferences he wanted to visit as an attendee anyway, then asked to speak. Only later did he ask for expenses or a fee, sometimes on his second or third visit to the conference. I can’t emphasise this enough for new speakers…. ‘Don’t ask for money until you really deserve it!’ Also at the event help out with everything! The organizer will love you and be MUCH more likely to work with you in the future.

I hope you enjoyed the podcast and if you did please leave us an iTunes review it means a lot! You can email me at dan@eventsframe.com or get in touch with me via dantaylor.me

More info about Adam is below and if you’re a school looking to turbo charge the use of technology in your pE department he’d love to her from you

Adam is a physical educator originally from England, but has taught in the UK, China and Saudi Arabia across all age groups. He has presented at a number of conferences around the world sharing his love of physical education and meaningful technology to educators from all subjects. When Adam is not teaching he enjoys collaborating on projects with practitioners from across the globe and sharing his knowledge, via his blog or social media. Adam is a Google Certified Educator, Google Innovator, Google Trainer and Apple Teacher. He has a passion to use his knowledge to make life easier, by working smarter, not harder.

Checkout his blog: mradampe.com or his new Google Innovation project chargedupeducation.com

CV:

https://goo.gl/NbdRfQ

Linkedin: www.linkedin.com/in/mradampe/

Linkedin Recommendations: https://goo.gl/3qiS3E

Twitter Profile: https://twitter.com/MrAdamPE

Facebook Page: https://www.facebook.com/mradampe/

Instagram Feed: https://www.instagram.com/mradampe/

Google +: https://plus.google.com/u/0/+AdamLlevoPE

 

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Gemma Stow - Empowering Female Entrepreneurs Through Events

September 20, 2018
00:0000:00

Running Meetups for Female Introvert Entrepreneurs with Gemma Stow

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On this week's episode of ‘The Events Podcast’ I was delighted to talk to Gemma Stow, founder of The F Movement -  Empowering ambitious women to stop hiding, believe in themselves and run unstoppable businesses. It was a really interesting chat and relevant both to people with communities looking to run events, and also people looking to run public events to help get new customers.

Gemma runs an online community and hosts regular free meetups for her community members. We discuss how Gemma founded her community to help introvert women in business like herself support each other and get more confidence in things like networking, public speaking and sales.

It was interesting to chat to Gemma as she holds her meetups in wine bars and restaurants and keeps them super social and informal. Gemma has members across the UK so holds them in different cities to maximise the amount of attendees who can make it. This is a useful tact for community owners to reach the maximum number of their member in person. I also know of people with global communities running meetups in many different countries.

The second type of event that Gemma runs are public paid events called ‘Introverts Talk Business’ where she charges a small fee (£29) and holds a mastermind type format. We discussed how it’s great to charge a small fee any time you can as it means that people actually turn up to your free events (more on that in a blog post I made earlier in the year). One great tip was she has ‘place cards’ set out so there’s no confusion about where people will sit etc and a structure where everyone introduces themselves to get attendees more relaxed.

Gemma does a lot of online promotion and uses content marketing, where she writes a blog post giving some tactical advice about business or networking and shares it across every platform. LinkedIn was the one platform she mentioned that had generated a lot of attendees for her. She also said just being super active online on Twitter, Facebook and Instagram had served her well.

More information about Gemma is below and if you’re a female introvert entrepreneur she’d love to hear from you!

Gemma Stow helps female introverts who are building their own business, to have the confidence to be way more visible through different ways of networking online and offline to get results they want.

Founder of The F Movement -  Empowering ambitious women to stop hiding, believe in themselves and run unstoppable businesses

Nominated for “Business Women of the Year” by Yorkshire Choice Awards 2018

www.gemmastow.com

https://www.facebook.com/gemmastowthefmovement

https://www.instagram.com/thefmovement

https://twitter.com/gemmastow

Ambitious women join us in our private community - The F Movement

'She believed she could - so she did’

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